Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color Creative Colour Subtle plum reflects unless pre-lightened

Subtle plum reflects unless pre-lightened

PPD-free colouring technology for those seeking an alternative formula

pre-lightening may be needed for maximum brightness

50ml of Smart Beauty Platinum Blonde Permanent Hair Color with Smart Plex

sold separately

Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color Creative Colour Subtle plum reflects unless pre-lightenedTransform Your Look with Permanent Platinum Blonde Hair Dye Elevate your style with a radiant, long lasting platinum blonde color from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice. Formulated with our innovative Smart Plex Technology, this hair dye doesnt just color your hairit strengthens and protects it during the process, leaving you