Promoting Fashion Careers to the best of us

to the best of us

The best technical approaches to use for patternmaking and construction are discussed for each fabric

and embracing plants and natural elements in our homes

each book also includes key images illustrating the artist's life

eight double-sided bingo cards and googly-eyed counters for you to mark up your card

Promoting Fashion Careers to the best of usThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion