Fashion Trend Forecasting Format:Paperback and visually rich insight into

and visually rich insight into the world of research methods specifically aimed at product designers

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Take an eerie journey through history as you meet over 180 human skulls and discover the stories behind them

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Fashion Trend Forecasting Format:Paperback and visually rich insight intoAn understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.