East Village New Era Snapback sweats We wheat pasted them all

We wheat pasted them all over California

Celebrate the golden era of West Coast hip-hop with a design inspired by two '90's cultural icons

Introducing our popular Quilt Lined Satin Jacket now in navy blue

Gotta love happy accidents

and white New Era logo on the left side

East Village New Era Snapback sweats We wheat pasted them allA tribute to Westside Loves San Diego beginnings. What started as artwork in 2005 and a brand idea in 2009 really took shape a few years later in the East Village downtown San Diego, on the corner of 8th & G. Thats where we cut our teeth. A ragtag crew of creatives 5&ADime, Neighborhood, 9FIVE, BLENDS, and us (then known as Product Etc.) helped spark a small scene that built into a community. Those were the early days of Westside Love as a brand. The